At the same time, the behavioral characteristics of consumers have also changed, and their purchasing motives tend to be more rational. Convenience, speed, and high cost performance have become the basis for their judgment of whatsapp Database purchasing products. In the face of new market conditions, manufacturers and merchants in the furniture industry should calmly analyze the current situation, deeply examine changes in the target market, seize opportunities, correctly whatsapp Database understand the advantages and disadvantages of their own channels, and combine their own characteristics with existing channels.
Make structural adjustments, try and explore new channels. Current Situation of Internet Marketing in China's Furniture Industry whatsapp Database But in China, hypermarket channels are the mainstream, independent stores are the specialty, and there are online sales. At present, the average percentage of e-commerce turnover in the total trade turnover in developed countries such as Europe and the United States is 56%, and online shopping has whatsapp Database become a very common consumption method. At present, in China, e-commerce has been applied in furniture industry sales, but it accounts for less than 1%. By using the Internet, the number of middlemen in the sales chain can be reduced, thereby giving consumers huge price concessions.
Generally, online sales prices are 10-30% lower than traditional sales prices. Domestic online furniture e-commerce websites are divided whatsapp Database into three categories: the first category is the website established by relying on the furniture store of the physical store; the second category is the establishment of a furniture online store with its own manufacturers and certain well-known brands. Brand promotion, on the other hand, is to increase whatsapp Database a sales channel; the third category is to have neither a physical store nor its own brand, establish a website platform independently, and establish a cooperative relationship with some furniture brands to sell online.